“Why Not” – a new vacationers campaign by Royal Caribbean

After the successful advertising campaign “Get out There”, a new ad campaign is to set sail. In the Nation of Why Not that anything is possible, set to rollout into advertising globally in 2009, vacationers on board a cruise line can secede from land to become residents of the nation with live action and animation, with onboard amenities, gold anchor service, unique activities such as ice skating on board with the beautiful surroundings of the equator or climb mountains at sea, or riding the waves in the surf simulators. Showing the philosophy of cruising behind Royal Caribbean, in addition to the current 20 ships, the line’s newest additions to the fleet include the Oasis of the Seas and Allure of the Seas in December 2009 and late 2010.